Schooldog and coach Pieter (together with Erna Nijeboer) will learn children how to feel confidence and make them feel save and secure. They are reflecting the behavior of the children. A very new and innovative way of creating a safe and secure feeling by children with fears.
In the logo design I developed a system to create a new world for Pienter. There are symbols who are matching with the colors I used. The meaning of the symbols and colors will explain the function of each target group.
Nowadays a logo isn't only a logo it is much more. It is an identity who creates a new world behind a brand. It has to be playfull, flexibel and smart at the same time. Keep this in your mind. ;-)